MarketMuse is an AI-powered content planning and optimization software designed to enhance content strategies by providing personalized, objective insights. The tool helps users analyze their entire website, making better and faster content decisions based on data-driven insights. Trusted by thousands of content strategy and marketing teams, MarketMuse centralizes keyword and topic research with content audits, ensuring that all data is in one place.

MarketMuse automates the content audit process, removing subjectivity and enabling users to prioritize the right content quickly. It is especially useful for online content marketing managers who need clear metrics to support their content strategy. By focusing on both new and old content, MarketMuse helps to optimize and evaluate effectively, leading to better performance and higher trust across teams.